Latest Buzz in Mall industry
Malls
Festive offers
Expert Interviews
Mall Talk
Sale Alerts.
Mall Poll
Dressing Tips
Fashion trends
Advertisements
Blogs
Latest Buzz in Mall industry
Diwali Offers are here to spoil the shoppers
With Diwali just around the corner and many new brands launching themselves in the satellite city, Navi Mumbaiites can expect to be spoilt for choice during their festive shopping. There was a time when shopkeepers only believed in flaunting best of their items, to attract customers. But today it is clearly that discounts ensure sales, like no other. "Earlier there would be only two fixed discounts throughout the year. One would be the annual clearance sale and the other is the monsoon sale. But today every occasion calls for discount offers", says the manager of a retail outlet at Sanpada.
Of course, you cannot expect discounts in every segment of retailing but the big players are ready to take on the unconventional segments too.
Rajesh Mani, President of Operations for Subhiksha retail says that they plan to give special discounts to the members of their loyalty programme. "We are a discount store and have offers throughout the year. Hence, we decided that customers who are part of our loyalty program and fulfill certain criteria will be rewarded with extra discounts on the occasion of Diwali", says Mani.
The spokesperson for the recently opened Big Bazaar outlet at Raghuleela mall, opposite Vashi Infotech Park says that they intend to please customers in a big way. "More players mean more competition and the best player of them all wins", says the spokesperson.
It's all about grabbing eyeballs. So that way even though you intended to shop only for Rs 500 you will extend your budget to Rs 1000, if you know there are gifts in store for you if you shop for Rs 1000 and above. From apparel to vegetables and electronics to furniture, the outlet has big offers in the pipeline.
Piramyd Retail Ltd., a pioneer of lifestyle retailing in India, a part of the Ashok Piramal Group, announced the launch of its latest Piramyd Lifestyle Store at Shalimar Bagh, Delhi. Urvi Piramal, Chairperson Ashok Piramal Group, Nandan Piramal, Executive Vice Chairman, Piramyd Retail Ltd., and Vishal Mirchandani, Chief Executive Officer – Lifestyle Stores, Piramyd Retail Ltd., inaugurated the store with guest celebrity Neha Dhupia.
The store aims to provide shoppers with a variety of International and Indian brands in Men's wear, Women's wear, Kids wear, home fashion and accessories. The new store is located in the up-market Shalimar Bagh, a popular residential and commercial locality in west Delhi. Covering an area of over 65,000 sq. ft., the new store adds a refreshing dimension to lifestyle retailing and is aiming at attracting more customers with its promise of "contemporary lifestyle and fashion experience".
The new store will display the latest collections from Park Avenue, Levi's, Arrow, Lee, Allen Solly, Wills Lifestyle, Elizabeth Arden, Christian Dior, Hugo Boss, Longines, as well as its popular in-house labels such as Rudra, Venti Uno, Peppermint, Enya among others.
Speaking at the launch, Nandan Piramal, Executive Vice Chairman, Piramyd Retail Ltd. said, "Piramyd has always been at the forefront of lifestyle retail and this new store is another step towards providing the fashion conscious customer in Delhi with more choice. Today we have over 1.2 lakh 'Piramyd Power Club' members which is testimony to the popularity of the brand. We have chartered an aggressive growth plan and I have a dedicated and competent team in place to ensure its execution. We hope to close this financial year with close to 1 million square feet of retail space, and are constantly looking out for opportunities to offer Piramyd customers with the latest trends and easy access to the world of fashion".
Piramal further said, "We have studied the Delhi market well before our entry; Delhi has shown tremendous growth potential in the key markets, one of them being Shalimar Bagh which has changed the retail landscape of the area. We are extremely upbeat about the launch of our Piramyd Lifestyle store in this vicinity".
Malls
Hypercity Next to Inorbit Mall
Inorbit Mall - Malad Inorbit Malls India (Pvt.) Ltd., Mindspace, Link Road,
WESTSIDE DEPARTMENTAL STORE MULUND
Mega Mall Sector Road, DLF City, Phase - I Gurgaon - 122002
Forum on Hosur Road
Garuda Mall on Magrath Road
Charnock CityKB-26, Sector - III, Saltlake City Kolkata - 700 091
Shreeram Arcade 15A, J L Nehru Road Kolkata - 700 013
Westside Moledina Road Pune - 411001
Interview.1
GM-Mr. Santosh Kumar.
When was the store started?
March 9 2007.
How is the customer response?
The response is terrific. The footfalls figure is about three to four thousand.(footfalls is the number of people visiting the mall)
Number of Branches in India?
12
What is the store all about?
It’s a Dubai based store and deals mainly with the brands catering to the upper section of the society.
What are the strategies and the promotions that you adopted before launching the store?
There was no promotions or any marketing strategies as such as Lifestyle is an established brand in itself
What are the Investments and the profit margins?
The investments all over India is about Four thousand crores. And we cannot disclose the profits .However the profits are calculated on the yearly basis and the profits are preety high.
What is the Staff strength of this store?
400-450 people.
What is the basic qualification of the Staff?
They are graduates with Good communication skills and 2-3 yrs of work experience.
What are the security arrangements you have adopted?
There is an excellent security system with an internal as well as external security agencies involved.There are closed circuit cameras all over the place.
What are the incidents of shop lifting?
It’s a very common phenomenon,on an average reported twice daily.However the thief is always caught because of the tight security.
What are the Future prospects?
We are growing at a tremendous rate.There is a Retail boom in India and the future is the retail industry.
Interview.2
Karishma
Owner of Senza ,Kalyani Nagar
One and a half yr back.
How is the customer response?
I have specific loyal customers who come on a regular basis.
What is the store all about?
We deal with Exotic western wear,Traditional wear and exclusive lingerie for women.
Do you have any other branch in Pune or India?
No
What are the strategies and promotions you adopted?
We distributed Fliers and Pamphlets . Advertisements in local newspapers and magazines.
Do you think the Upcoming Mall Industry has affected your Business.?
Well yes it has definitely affected the stand alone shops everywhere and my store is no exception.People want something new and this completely new concept of malls has completely impressed the consumers. The Mall is a completely different story from a single store.However the malls have their own disadvantages.Many a times my Customers tell me about a particular dress they see in a mall and ask for the same dress which is at a comparatively cheaper rate than in a mall.Besides that I have my own tailor who stiches specific ethnic wear as per the demands of my customers.
What are your future prospects?
I have faith in my loyal customers ,however I am not getting any new customers because they prefer going to the malls
Facts & Figures
Expected number of big shopping malls 2007: 360 source: [BBC, Oct 2005]
Market size (modern retail) 2006: US$ 9-12 bn/annum
Market size (modern retail) 2011: US$ 60 bn/annum Annual
rate of growth (modern retail): 35%
Penetration (modern retail) 2006: 3 to 4%
Penetration (modern retail) 2010: 10%
New Investment by 2011: US$ 30 bn
No. of persons employed (total): 21 mn
No. of new jobs in next two years: 2 mn.
Operating Malls 2007: 114 (35 mn sq.ft.)
New Malls under construction: 361 (117 mn sq.ft.)
New space distribution: 65% (top 7 cities), 35% (tier II & III cities)
1 comment:
Latest buzz n trends on malls 2015: majority youths have almost killed shopping malls since they hve started shopping online bcoz of easy, faster,more options at 1place.
No wonder if few malls vanish in nea future
Post a Comment